TikTok Swears These Perfumes Will Make People Fall in Love With You

Perfume TikTok has gained a reputation for vaulting fragrances to viral fame — just look at Maison Francis Kurkdjian’s Amyris Femme, Parfums de Marly’s Delina, and, most recently, Phlur’s Missing Person. Popular TikTokkers like Mikayla Nogueira and Rachel Rigler have endorsed Missing Person not for its smell, but for what the perfume feel like when … Read more

What Is TikTok Makeup Repair and Why Is It Popular?

“Lab time can cost around $500 for an hour,” Spinnato says. “When you see them refurbish a compact, that process takes about two hours. So it’s about $1,000 [worth of lab time] to get these videos done. You never see their faces or hear them talking, and they’re wearing gloves. I think that’s to have … Read more