TikTok Swears These Perfumes Will Make People Fall in Love With You

Perfume TikTok has gained a reputation for vaulting fragrances to viral fame — just look at Maison Francis Kurkdjian’s Amyris Femme, Parfums de Marly’s Delina, and, most recently, Phlur’s Missing Person. Popular TikTokkers like Mikayla Nogueira and Rachel Rigler have endorsed Missing Person not for its smell, but for what the perfume feel like when … Read more

Many Hairstylists Don’t Want to Work Full-Time at Salons Anymore. What Does That Mean for Your Haircut?

But now hiring — and keeping — talented stylists and colorists at salons is more challenging. Junior stylists see other stylists’ success on social, but not the years of work that came before, says Abby Haliti, a colorist in New York and New Jersey who also does hair-color pop-ups internationally. “Assistants don’t want to sweep … Read more

23 Allure-Approved Small Beauty Businesses Worth a Road Trip Across the United States

MAREN MORRIS: My mother is a hairdresser, so when I moved to Nashville I knew I had to find someone who could carry the torch of what she had done for me for 23 years. I googled the best salons in Nashville and then I found you. MARWA BASHIR: I remember when we met. It … Read more

What Is TikTok Makeup Repair and Why Is It Popular?

“Lab time can cost around $500 for an hour,” Spinnato says. “When you see them refurbish a compact, that process takes about two hours. So it’s about $1,000 [worth of lab time] to get these videos done. You never see their faces or hear them talking, and they’re wearing gloves. I think that’s to have … Read more